How to advertise your company on the Internet?

1. A clear and intuitive website - an effective way to advertise your company online

The website is usually the first place a customer comes into contact with the offer. What is important here is a clear interface and a simple menu, thanks to which the visitor can quickly find what he or she is looking for. People are not patient by nature, so the shorter the path to the target subpage, the greater the chance that our potential customer will decide to contact us or make a purchase. You have to remember that people make purchases online because they want to save time, by helping them do so, we will certainly gain their sympathy. That's why it's worth investing in a website that provides a consistent user experience. This is the so-called UX, i.e. User Experience, which you can read more about in our article "UX in positioning - what is it and what activities does it cover?".

It is also worth investing in the appearance of the website. Matching colors, a clear font and good-quality graphics are enough to encourage the user to familiarize themselves with the company's offer and facilitate its promotion on the Internet.

2. How to advertise your company using a blog?

Running a blog with advice is a great promotion on the Internet. Through industry-specific content, you have a chance to become an expert in a given field. Regardless of whether you run a automotive wholesaler, a shoe store or an online drugstore - a company blog will help you gain readers and, later, perhaps customers. Users will prefer to trust a company that provides valuable content and advice.

It should be added that rich content on your company's website is also valuable from an SEO point of view - a new article is new promotional content that gives you a chance for higher positions in Google.

How to use the potential of a blog to advertise your company? The so-called guest entries, i.e. content exchanged with other bloggers. There are certainly a lot of blogs on similar topics to yours on the Internet. By publishing a guest article, you have a chance to reach a new audience and increase the reach of your content, which is an effective advertisement for your company.

3. Positioning - how to advertise your company on the Internet thanks to SEO?

Did you know that an SEO strategy is an effective way to advertise your business online that will bring in more customers at a fixed cost? This type of activity is especially recommended for people who want to know how to advertise their company locally. Positioning is a series of activities aimed at achieving the highest possible positions in search engines. These processes are carried out both on the website (on-site positioning) and outside the website (off-site positioning).

Since Google is very demanding in terms of the quality of positioning, it is worth working with an SEO expert.

4. Paid advertising - how to promote your company online with Google Ads campaigns?

Why is it worth advertising your company on the Internet through Google Ads campaigns? Because it is the fastest way to promote your business online and will allow your website to appear at the top of the Google search engine. Paid Google Ads ads can be both an alternative to SEO and a great complement to it. For our clients, the most effective solution is often the synergy of both these activities, learn 5 reasons why it is worth combining positioning and Google Ads.

What resources are needed to advertise a company on the Internet through paid campaigns? Ads on Google can cost from a few cents to several hundred zlotys per click. It all depends on the competitiveness of the keywords and the industry in which we operate. The selection of appropriate phrases is extremely important here. The best PPC campaign specialists search for long-tail phrases, which makes visits even more relevant and clicks cheap. If you don't know how to advertise your business locally, Google Ads will be the perfect solution for you. How to advertise an online store in Google Ads? Get to know our tactics!

5. How to advertise your company online on social media?

Maintaining a social profile is an opportunity to effectively advertise your company online by reaching new groups of recipients, as well as showing your company from a slightly different side. How to promote your company on Facebook and other social media? Via Facebook, Instagram or LinkedIn, we can share valuable content (link to an article, video, photo, infographic, etc.). Social media, like no other space, shows recipients' reactions to a given message. Likes, hearts, shares, comments - thanks to them we can assess whether our company's content is liked by users or just the opposite.

Social media is also an excellent tool for quick and efficient communication with customers. Thanks to Messenger, you automatically receive notifications about sent messages with the ability to respond immediately. Knowing how to advertise your company on Social Media will allow you to increase sales and build the image of an expert.

6. How to promote your company online on the local market? Use your Google My Business card

How to advertise your company on the local market, regardless of the industry? A simple and effective method is to create a business card on Google My Business. A company business card on Google will make your business visible in both local search results and Featured Snippets. If your business is located in a small town, the chance for visibility is even greater. Google My Business also supports SEO in organic results for local queries.

The company's location and the possibility of planning a route are shown on Google Maps. It is worth adding that Google is constantly expanding the functionality of business cards. In addition to the location, website address, telephone number and opening hours, you will also find user opinions, organized events, question and answer sections, and photos. Thanks to this, you provide users with comprehensive information about your company, promoting your brand at little cost and effort.