SmartCodeIT
Local SEO Optimization
We will build local visibility for your website in Internet search engines. Get more customers by optimizing your website to meet the needs of the local market.
By building local visibility, you will gain search engine traffic faster, but you will also strengthen the ranking power of your website. Having a good position on phrases related to your city will make it easier for you to position for the entire country.
What is local SEO positioning?
Local SEO positioning is the optimization of a website or online store to reach as many people as possible in a given location. The process takes place, among others: by using key phrases that include the name of the city. The goal of local positioning is to achieve high positions in search results for local queries, e.g. restaurant in Wigan.
Popular internet search engines
Most often, positioning concerns the Google search engine - this is where most companies try to increase their visibility, but there are also other search engines, e.g. Bing, Yahoo! and DuckDuckGo. What's more, 46% of all Google searches are made by people looking for products or services in their area.
What is local SEO and how is it implemented?
First of all, local positioning is an essential activity for your company - people really look for information on the Internet about the companies whose services they intend to use. This is, of course, just one option.
The second is that they are just looking for a company whose services they would like to use. This is where the potential of local SEO comes into play.
Benefits of local SEO positioning
The main goal of local positioning is to increase the visibility of a website in free (organic) search results. These are activities that take time - implementing an SEO strategy is much more like a demanding marathon than a short, intense sprint. However, the benefits that result from this approach are worth the longer wait for the effect.
Show your customers that you operate in the area!
You have to show it to them, and for this you need good visibility - not in physical space, but on the Internet. This is where most of us go before deciding to use the services of a given company or shop at a nearby store.
Take advantage of the increased interest in locality - customers are increasingly making conscious decisions to shop locally and support small businesses that operate in the area. There is a good chance that the move towards locality will only become more important in the coming years. This will be facilitated by supply chain problems, the climate crisis and the associated sense of responsibility, but also by the economic crisis that forces us to look at every pound twice.
Changing the behavior of your potential customers is just another argument for investing in local positioning. Ad hoc actions such as paid advertising campaigns will not provide you with stability for many years. Local SEO as a type of long-distance running increases your chance of regularly reaching new customers.
What We Offer
Market Analysis
We will check your current competition and prepare strategies to strengthen your company on the local market.
Update Website
We will check your website or design a new one taking into account our analysis of the local market.
Fresh Content
We will periodically add new content and functionalities to your website based on periodic competition analysis.
Target Reporting
We will monitor the set goals and you will be regularly informed about the work performed and the effects.
