NAP is an abbreviation of Name, Address, Phone. This is a set of basic information about the company that is extremely important in local SEO. Local...
CPM in the context of Google Ads is an abbreviation for "Cost Per Mille", which means "cost per thousand impressions". This is a billing model in whic...
CPV stands for Cost Per View and refers to the billing model used in video campaigns, for example on YouTube or the Google Display Network. In this mo...
Anchor in the context of SEO (Search Engine Optimization) refers to anchor text, i.e. text displayed as a clickable link that leads to another page or...
Dynamic Search Ads, i.e. dynamic search engine ads, is a type of online advertising offered by Google Ads. They allow you to automatically generate ad...
User Generated Content (UGC) is content created by Internet users, not by the brand itself. These can be photos, videos, blog entries, comments, revie...
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