SmartCodeIT
SXO Optimization
SXO (Search Experience Optimization) is nothing else than a combination of SEO and UX. You probably already know what SEO is. In the digital world, no business can count on serious results without positioning.
But what is UX (User Experience)? These are all activities that make the website more user-friendly. This is influenced not only by the appearance of the website itself, but also by the content, intuitiveness, loading time, and even font size and colors.
However, UX will not be effective if the customer does not land on your website. On the other hand, even a position in the TOP10 obtained thanks to SEO optimization will not bring much benefits if visitors are not willing to familiarize themselves with your offer.
The combination of these two methods (SEO + UX = SXO) is the key to success here.
Get StartedWhen is it worth choosing SXO optimization?
SXO brings benefits regardless of whether you have already used SEO services or are just starting to position your store or website.
However, for obvious reasons, entrepreneurs consider an SXO audit when there is traffic on the website but no conversions. Some people intuitively try to match elements on the website, but it is difficult to improve the results without in-depth analysis. Therefore, if you see any downtime on your website, please contact me. Together we will diagnose the problem and implement changes.
What are the components of SXO?
What do we offer as part of SXO? Each website is different, so the scope of activities will be different. However, all work starts in the same place - with an SEO audit. He will show you what could work better.
The next stage is UX, which includes the user-friendly layout of the website, loading speed and the overall appearance of the website. It is worth looking at your offer through the eyes of a potential customer. Does a first-time visitor know how to place an order? Can he return to the home page from each tab? Maybe the letters are not clearly visible on the background you have chosen or the graphics take up too much space and make reading difficult?
Unfortunately, it's difficult to look at the website you visit every day with fresh eyes. So it's worth leaving it to the professionals.
What We Offer
Market Analysis
We will check your current competition and prepare strategies to strengthen your company on the local market.
Update Website
We will check your website or design a new one taking into account our analysis of the local market.
Fresh Content
We will periodically add new content and functionalities to your website based on periodic competition analysis.
Target Reporting
We will monitor the set goals and you will be regularly informed about the work performed and the effects.
Why is it worth investing in SEO?
We increase traffic to your website thanks to SEO strategies, which translates into greater online visibility.
75% of users stay on the first page of Google
As many as 75 percent of Internet users never look beyond the first page of search results. If your website isn't among these top rankings, it's like it doesn't exist for most internet users.
93% of online activities start with a search engine
Emphasizing the importance of having a high position in search results, it is worth noting that 93% of users start their search on the Internet with this tool.
70-80% of users avoid search engine ads
The vast majority of Internet users, approximately 70-80 percent, ignore paid advertising, focusing mainly on organic search results.
10 times more traffic than from social media.
Search engine traffic statistics clearly show that search is the main source of e-commerce traffic.
How We Work?
Collecting information and expectations
We contact you and conduct an interview to get to know your needs and set priorities.
Preparation of the preliminary project
Based on the interview and the collected guidelines, we create a graphic design for your website.
Coding and testing
This is the stage where we code and make sure that your website meets the high requirements we set for ourselves.
Project publication
It's time to enjoy your own professional website! After your approval, we publish your website on the Internet.
Tracking the progress
While we're creating a new website, you'll keep an eye on the progress at all times. You will be able to follow the next steps at the working web address dev.
Get Started