How much does an SEO audit cost? Get to know our prices.

What is the purpose of an SEO audit?

What you are about to read may seem quite strange to you, but the purpose of an audit is not to fix your website. Its goal is to improve your business. After all, it's not about having a website that complies with Google's guidelines. Such a website will not help you acquire customers. A technically well-prepared website is only the first step to acquiring customers from Google. In addition to the technical aspects, the SEO audit should be aimed at comparing the construction of the website and its structure with the current strategy for acquiring traffic from Google.

What determines the cost of an SEO audit?

The short answer to this question is that the price of an SEO audit most often depends on: the scope of activities performed during the audit, the level of advancement of the website, the size of the website (number of URLs), the experience of the company performing the audit. Generally speaking, the price of an SEO audit will depend on its scope and from the audited party itself. Professional SEO agencies usually do not provide exact price lists or even partial prices. Audits are then priced individually.

What should be the price of an SEO audit?

It is difficult to give even an approximate price based on the entire market. Many agencies have different prices even for a similar scope of activities. Therefore, I will not provide general prices that would not provide any valuable information. Instead, I will list here our minimum prices that we use when doing SEO audits. We always divide an SEO audit into two parts: the strategic part and content analysis, and the technical part. We do this because not always each of these parts is needed, it makes no sense to incur the cost of the entire audit when the client side only needs an audit in one of the areas.

How much does the strategic part of an SEO audit cost?

The strategic part of the audit is primarily the analysis of keywords, competition and planning the appropriate website structure. It is on the basis of this information that we plan the optimal construction of the website and its content. As part of the strategic part of the audit: we will indicate all key phrases used by potential customers interested in the offer (directly and indirectly) we will prepare the website structure allowing for generating maximum organic traffic (based on previously selected phrases) we will show how to build individual website content important from the point of view of SEO title description headers text content we will indicate ways to optimize existing content and show how to create new content we analyze the quality and validity of indexing individual subpages.

How much does a technical SEO audit cost?

The technical part mainly involves dealing with errors related to the possibility of indexing the website and its efficient operation when scanned by Google robots. As part of the technical part of the audit: we analyze the scanning of the website by Google robots, we plan proper indexing of the website (what pages are to be visited by robots), we create redirection maps of unused addresses, we check internal linking, we analyze the website in terms of proper semantics of the HTML5 code, we check or propose the use of structured data, we perform an analysis website speed, we examine other technical elements important from the SEO point of view, such as: use of graphics, language versions, mobile versions, implementation of canonical tags, we provide ways to eliminate all errors.

Is it worth incurring such costs?

Such an audit is a very valuable source of information about the status of your business on Google. You will learn about all the mistakes that block you from achieving better results. You will receive an individual analysis of data about your business and recommendations for future actions that will make you finally start to feel the positive effects of your presence on Google. A well-prepared and carefully implemented SEO audit will allow you to increase the effectiveness of acquiring customers from Google and other search engines. This is an investment that will actually increase your company's turnover! We will check whether your website is constructed correctly. We will show you how to eliminate technical errors that block the website from increasing. We will tell you how to optimize its structure and content to reach more customers. After completing the SEO audit, you will receive a full report containing all information and plans for further actions. The document will be written in simple and understandable language.

What will the business gain after implementing the audit recommendations?

The website will be visible for many business-related phrases that are entered by potential customers (both general and specific ones that have a high sales rate). The traffic on the website will be more valuable - the website will be visited by people who are actually looking for a service/product. The brand will be more recognizable. Thanks to keyword analysis, you can get to know your customers better - the phrases tell you what they need and what the intentions are behind them.

What does cooperation look like?

Cooperation during an SEO audit is divided into several stages:

• Analysis of the current situation of the website - we check what words already appear in Google results, we examine the current traffic.
• Performing a thorough keyword analysis and checking the client's competition. The result of the analysis is a table with all keywords and additional information about these words (search volume, CPC, seasonality).
• Preparation of the proposed website structure based on keyword analysis. Preparation of internal linking schemes.
• Proposing basic optimization elements for each page in the structure.
• Checking the website for basic optimization errors related to SEO.
• Checking the website for basic technical errors related to SEO.
• Preparing proposals for blog entries.